📘 Complete User Guide
Build and Manage Your Online Store with SKALIA
Everything you need to create, customize, and grow your e-commerce business. From setting up your first store to advanced analytics — this guide has you covered.
Welcome to SKALIA
SKALIA is a modern e-commerce platform designed to help businesses in Morocco and beyond create, manage, and grow their online stores. Whether you're a small business owner launching your first online store or an enterprise managing multiple storefronts, SKALIA provides all the tools you need to succeed.
Key Features
Multi-Store Management
Create and manage multiple online stores from a single dashboard
Product Management
Easy-to-use inventory and catalog management tools
Analytics Dashboard
Real-time insights into your sales and customer behavior
Integrated Payments
Accept payments via PayZone (card payments) and bank transfers
Theme Customization
Beautiful, responsive themes you can customize to match your brand
Multi-Language
Support for English, French, and Arabic with RTL
Mobile Responsive
Your store looks great on all devices — phones, tablets, desktops
Secure & Reliable
Firebase authentication and secure payment processing
Getting Started
Set up your SKALIA account in minutes and start building your online store.
System Requirements
You just need a modern web browser (Chrome, Firefox, Safari, or Edge), a stable internet connection, and an email address to get started.
Creating Your Account
1
Visit SKALIA Website
Go to https://skalia.ma and click "Get Started" or "Sign Up"
2
Choose Your Plan
- Starter Plan — Perfect for exploring (1 store, basic features)
- Pro Plan — For growing businesses (up to 5 stores, advanced analytics)
- Enterprise Plan — For large organizations (unlimited stores, dedicated support)
3
Complete Registration
Enter your business information, provide your email address, create a secure password, and verify your email.
4
Select Payment Method
- Card Payment — Instant activation via PayZone (recommended)
- Bank Transfer — Manual verification (2–3 business days)
5
Access Your Dashboard
Once payment is confirmed, you'll be redirected to your dashboard. Start building your first store!
Creating Your First Store
Follow these steps to set up and customize your online store.
Step 1: Store Setup
1
Navigate to Stores
Click "Stores" in the main navigation, then click "Create New Store".
2
Enter Store Details
- Store Name — Choose a memorable name
- Store Description — Brief description of what you sell
- Store URL — Your unique address (e.g., mystore.skalia.ma)
- Contact Information — Email and phone for inquiries
3
Choose Your Theme
Browse and preview available themes. All themes are included free with your plan.
4
Configure Basic Settings
Set your store currency (MAD by default), configure shipping options, and set up tax rates if applicable.
Step 2: Customize Your Store
Skalia Studio
Go to Store Manager → Skalia Studio. Customize colors, fonts, and layout.
Upload Your Logo
Upload your brand logo (PNG or SVG recommended). Adjust size and positioning.
Set Up Navigation
Add menu items, organize product categories, create custom pages.
Configure Footer
Add social media links, contact information, and legal pages.
Managing Products
Add, organize, and manage your product catalog with ease.
Adding Products
1
Navigate to Products
Click "Products" in the dashboard, then click "Add Product".
2
Enter Product Information
- Product Name — Clear, descriptive name
- Description — Detailed product description
- Price — Set your selling price
- SKU — Stock Keeping Unit (optional but recommended)
- Category — Assign to relevant category
3
Upload Product Images
Add multiple images (first image = main photo). Recommended size: 1200×1200px. Formats: JPG, PNG, WebP.
4
Set Inventory
Set stock quantity, enable inventory tracking, and configure low stock alerts.
5
Product Variants Optional
Add size, color, or other variations. Set different prices for each variant and manage inventory per variant.
6
SEO Settings
Optimize your meta title, meta description, and URL slug for search engines.
Managing Your Catalog
Bulk Actions
Edit multiple products at once
Import/Export
Upload products via CSV file
Categories & Tags
Organize products for better searchability
Featured Products
Highlight best sellers on homepage
Product Status
Active — Visible in your store
Draft — Saved but not published
Out of Stock — Visible but not purchasable
Processing Orders
Manage your orders from placement to delivery with a streamlined workflow.
Order Management Dashboard
Access all orders from the main dashboard or Orders section. Filter by status: Pending Processing Shipped Delivered Cancelled
Each order shows customer information, products ordered, payment status, shipping address, and order notes.
Processing an Order
1
Review New Orders
Check order details carefully, verify payment confirmation, and review the shipping address.
2
Update Order Status
Mark as "Processing" when preparing, "Shipped" when dispatched. Add a tracking number if available.
3
Customer Communication
Send order confirmation emails, provide shipping updates, and handle customer inquiries.
4
Handle Returns/Refunds
Review return requests, process refunds through the payment gateway, and update inventory accordingly.
Order Statistics
Total Orders
Track all orders over time
Revenue
Monitor sales performance
Average Order Value
Understand customer spending habits
Top Products
Identify your best sellers
Managing Customers
Build relationships with your customers and understand their behavior.
Customer Database
Access your full customer list from the Customers section. View contact details, order history, total spent, and last purchase date for each customer.
Customer Segments
New Customers
First-time buyers exploring your store
Repeat Customers
Loyal customers who keep coming back
VIP Customers
High-value spenders in your store
Inactive Customers
Customers who haven't purchased recently
Customer Communication
- Email Marketing — Send promotional emails to targeted segments
- Order Updates — Automated notifications keep customers informed
- Support Tickets — Handle customer inquiries efficiently
- Feedback Collection — Gather customer reviews and insights
Customizing Your Store Theme
Make your store uniquely yours with powerful customization tools.
Skalia Studio Features
Visual Editor
Real-time preview, drag-and-drop, mobile & desktop preview modes
Color Customization
Primary, secondary, text, background colors, and button styles
Typography
Custom fonts for headings and body, font sizes, line spacing
Layout Options
Header, footer, product grid, and sidebar configuration
Homepage Sections
- Hero Banner — with call-to-action
- Featured Products Carousel — showcase your best items
- Category Showcase — highlight product categories
- Promotional Banners — run promotions and sales
- Customer Testimonials — build trust with reviews
Publishing Changes
Always preview your changes on different devices and check all pages before publishing. Click "Publish" when satisfied — changes go live immediately. Your previous version is automatically saved as a backup.
Subscription Plans
Choose the plan that fits your business needs.
Starter
Perfect for new businesses
99 MAD /month
990 MAD/year — save 20%
- 1 Online Store
- Basic Inventory Management
- Community Support
- Standard Dashboards
- All themes included
Pro
For growing businesses
299 MAD /month
2,990 MAD/year — save 20%
- Up to 5 Online Stores
- Advanced Analytics & Reporting
- SEO Management Tools
- Priority Email Support
- Custom domain support
- Advanced inventory features
Enterprise
For large organizations
Custom
Contact sales for pricing
- Unlimited Stores
- Dedicated Account Manager
- Custom API & Integrations
- 24/7 Phone Support (SLA)
- White-label options
- Custom development support
Upgrading Your Plan
1
Access Subscription Settings
Go to Dashboard → Settings → Subscription and click "Change Plan".
2
Select New Plan
Choose your desired plan and select billing cycle (monthly or yearly).
3
Complete Payment
Pay via card (instant) or request bank transfer details.
4
Enjoy New Features
Access unlocked immediately after payment — zero downtime.
Billing Cycle
- Monthly — Billed every month, cancel anytime
- Yearly — Billed annually, save 20%
- Auto-renewal — Automatic renewal unless cancelled
- Grace Period — 7 days grace period for payment issues
Payment Methods
Flexible payment options for you and your customers.
For Your Customers
PayZone Card Payments
- Credit and debit cards
- CMI network cards
- 3D Secure authentication
- Instant payment confirmation
Bank Transfer
- Traditional bank transfer
- Manual verification
- Suitable for large orders
Coming Soon: Cash on Delivery — Pay when receiving order. Available in select regions.
For Your Subscription
Card Payment (Recommended)
1
Select your plan
2
Choose "Card Payment"
3
Click "Proceed to Secure Payment"
4
Enter card details on PayZone secure page
5
Complete 3D Secure authentication if prompted
6
Return to SKALIA with instant activation ✅
Bank Transfer
1
Select your plan and choose "Bank Transfer"
2
Note the bank details provided
3
Make transfer from your bank
4
Upload receipt in dashboard
5
Wait for admin verification (2–3 business days)
🔒 Payment Security
- All card data handled by PayZone (PCI-DSS Level 1)
- SSL encryption for all transactions
- No card details stored on SKALIA servers
- Secure payment gateway integration
- Fraud detection and prevention
Analytics & Reports
Data-driven insights to help you grow your business.
Dashboard Overview
Key Metrics
Total revenue, number of orders, average order value, conversion rate
Sales Charts
Daily, weekly, monthly views. Revenue & order trends. Compare periods.
Top Products
Best-selling products, revenue by product, stock levels
Customer Insights
New vs. returning, lifetime value, geography, acquisition sources
Advanced Analytics Pro & Enterprise
- Real-time BI Dashboard — Live data updates
- Custom Reports — Create custom analytics reports
- Export Data — Download reports as CSV/Excel
- API Access — Integrate with external analytics tools
- Cohort Analysis — Track customer behavior over time
- Funnel Analysis — Optimize conversion paths
Using Analytics to Grow
Five strategies powered by your data:
- Identify best sellers and focus on promoting top products
- Optimize pricing by testing different price points
- Improve conversion by analyzing where customers drop off
- Target marketing with customer segmentation
- Plan inventory based on demand forecasting and trends
Multi-Language Support
Reach more customers with three language options.
Supported Languages
English (EN)
Default language
French (FR)
For French-speaking customers
Arabic (AR)
Full RTL support
Changing Language
For Store Owners
- Click language selector in header
- Choose preferred language
- Dashboard updates immediately
For Your Customers
- Language selector in store header
- Automatic browser detection
- Persistent language preference
Translating Your Store
- Product Translations — Add product names and descriptions in multiple languages
- Store Content — Translate store description, category names, and custom pages
- Email Templates — Order confirmations, shipping notifications, and marketing emails in the customer's language
Frequently Asked Questions
Find quick answers to the most common questions.
💬 General Questions
How long does it take to set up a store?
You can have a basic store running in 15–30 minutes. Full customization may take a few hours depending on your needs.
Can I use my own domain name?
Yes! Pro and Enterprise plans support custom domains. You can connect your existing domain or purchase one through us.
Is there a free trial?
Yes! The Starter plan includes a trial period. You can explore all features before committing.
Can I cancel my subscription anytime?
Yes, you can cancel anytime. Your store remains active until the end of your billing period.
💳 Payment Questions
What payment methods do you accept?
We accept card payments via PayZone (instant) and bank transfers (2–3 days verification).
Is my payment information secure?
Absolutely! All card payments are processed through PayZone, a PCI-DSS Level 1 certified payment gateway. No card details are stored on SKALIA servers.
Can I get a refund?
Refunds are available within 14 days of purchase if you haven't used the service extensively. Contact support for details.
What happens if my payment fails?
You'll receive a notification and have a 7-day grace period to update your payment information.
⚙️ Technical Questions
Do I need technical skills to use SKALIA?
No! SKALIA is designed to be user-friendly. No coding or technical knowledge required.
Can I import products from another platform?
Yes! Pro and Enterprise plans support CSV import for bulk product uploads.
Is my data backed up?
Yes, we perform daily backups of all data. Your information is safe and secure.
Can I export my data?
Yes, you can export your products, orders, and customer data at any time.
🏪 Store Management
How many products can I add?
Starter: Up to 100 products | Pro: Up to 1,000 products | Enterprise: Unlimited
Can I sell digital products?
Yes! SKALIA supports both physical and digital product sales.
How do I handle shipping?
You can configure shipping zones, rates, and methods in your store settings.
Can I offer discounts and promotions?
Yes! Create discount codes, run sales, and offer special promotions directly from your dashboard.
Support & Contact
We're here to help you succeed. Reach out anytime.
Getting Help
Help Center
Comprehensive guides, video walkthroughs, step-by-step instructions, searchable knowledge base
Community Forum
Connect with other users, share tips, get answers, submit feature requests
Email Support
Starter: Community | Pro: Priority (24–48h) | Enterprise: Dedicated (4h SLA)
Phone Support
Enterprise only: 24/7 phone support, direct line to technical team
Contact Information
Email
Website
Business Hours
Mon – Fri, 9:00 AM – 6:00 PM (GMT+1)
Feedback
Submit feature requests, report bugs, share stories
Appendix
Glossary
SKU
Stock Keeping Unit — unique identifier for products
Conversion Rate
Percentage of visitors who make a purchase
3D Secure
Additional authentication layer for card payments
PCI-DSS
Payment Card Industry Data Security Standard
API
Application Programming Interface for integrations
SSL
Secure Sockets Layer for encrypted connections
Keyboard Shortcuts
Save changes
CtrlS
Preview store
CtrlP
Quick search
CtrlK
Close modal/dialog
Esc
Best Practices
1
Product Photos: Use high-quality images (1200×1200px minimum)
2
Descriptions: Write detailed, SEO-friendly descriptions
3
Pricing: Research competitors and price competitively
4
Customer Service: Respond to inquiries within 24 hours
5
Inventory: Keep stock levels updated at all times
6
Analytics: Review reports weekly to identify trends
7
Backups: Export data monthly as an additional backup
8
Security: Use strong passwords and enable 2FA
🎉
Thank you for choosing SKALIA!
We're excited to be part of your e-commerce journey. Don't hesitate to reach out to our support team if you need assistance.
Ready to grow your business? Let's get started! 🚀